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Founder

Avik Sanyal

Experience & Activities

A Strategic Innovator and Brand Builder. He has witnessed a dynamic career of over 25 years in FMCG, Nutrition and Retail with a consistent track record in delivering sustained business value through designing developing, recommending and implementing innovative Business solutions across Supply Chain and Operational Business Processes.

His proven ability in achieving High-Value Strategic Cost Reduction as well as his experience with NPD launches, Process Improvements, Organizational Productivity Improvement, Service Level Improvements, and achieving Operational Excellence, make him a maverick in the industry. Moreover, his Extensive cross-vertical Industry Experience in Retail Strategy, Route-To-Market Strategy, Merchandise Planning, Financial Management and Operations has benefited clients and partners alike.

In the past, Avik has devised Digital and Business strategies deploying a strong understanding of changing consumer behavior and growing need for digital transformation. These strategies have helped drive brand relevance and advocacy, forging strategic alliances, scalable online engagements and improving equity scores for clients.

Avik has organized a first-of-its-kind event named ‘FIT INDIA’ in conglomeration with the Govt. of India (Ministry of Health). With the aim of spreading awareness on Health and Wellness to millions of Indians across the nation.